Product Design

Website redesign for a real-estate developer

Increasing online leads by simplification
ROLE
Lead Product Designer

•
People management
•
•
Project scoping
•
•
Project planning
•
•
Stakeholder management
•
•
Design management
•
•
Research design
•
•
Field research
•
•
Workshop design
•
•
Workshop facilitation
•
•
Prototyping and testing
•
•
Presenting and documenting work
•
EMPLOYER
As a solo consultant in partnership with
Why Partners

Digital product design, branding and communication agency

Client

Challenge

Our client was one of the top 20 largest property developers in Europe.

The goal was to significantly increase the number of online sales leads.

Process

Our process consisted of three main phases:

  1. Strategy: workshops to map business goals, research to map user groups and needs
  2. UX design: IA, page flows, functional and high-fi wireframes (Sketch, InVision), workshop between iterations
  3. UI design and brand identity
Results

Our client was satisfied with the results of the project and the opportunities we presented, and they decided to rebuild their website on a new platform to make those feasible.

Personal takeaways

Real-estate development was a new domain for me. I enjoyed looking behind the curtains, and learn about their business.

‍

How I did in this project?

Francis was great help to us. We have worked together on fintech, ecommerce and saas products and he turned out to be an excellent research planner and ux strategist. It’s always fun working with him, both for us and our clients - an invaluable asset in meetings, workshops and also in the design process.

Adam Horn
Adam Horn
Co-founder of Why Partners
GitHub
Twitter
LinkedIn