Isobar is 6,500 people in 85 locations across 45 markets globally, united as one. Our mission is to transform businesses, brands and people's lives with the creative use of digital.
The world's leading toy maker. In February 2015, Lego replaced Ferrari as Brand Finance's "world's most powerful brand".
When the world’s leading toy maker introduced its first product with deep digital ties in Hungary, the local national company approached Isobar Budapest to come up with new ways of communication.
As a service design consultant I assisted our media and communication teams in designing a workshop where the client’s marketing team and our creative experts could meet to make the first steps.
The project had an internal sponsor, the communication planning team, who brought service design and creatives on board.
I chose a participative approach, and through a series of internal workshops we designed the event together.
To build empathy we planned to start the workshop with the results of a quick and dirty research:
