Isobar is 6,500 people in 85 locations across 45 markets globally, united as one. Our mission is to transform businesses, brands and people's lives with the creative use of digital.
Deutsche Telekom (T-Mobile’s parent company) is Europe’s leading telecommunications provider with 73,1 billion euros in revenue, 50 national companies and 60 million customers.
Our client looked for signals and trends to inspire its wearable strategy.
A team of product and service designers from our agency collected trends and signals in the wearable space, and delivered it through an interactive workshop.
As a Service Designer I bridged trends and strategy with a design pattern card collection for wearables, and facilitated the part of the workshop where we applied these.
From data and content to context and meaning we collected seven patterns to fuel our client's wearables strategy.
1. Collect data, provide meaning
Which behavioural data reaps business value? How could you turn collected data into customer value?
2. Glanceable content
Can you make your content highly glanceable to require virtually zero cognitive overhead?
3. Characterize the differentiating aspects
How could you utilize bio-sensors, haptic feedback and hidden gestures in a meaningful way?
4. Push relevant info based on context
How could customers benefit from a proactive, assistant like behaviour? What kind of information could be pushed?
5. Atomize services
How could you break down your services by the different contexts they could be used in? How could you mix your atoms with other services?
6. Curate vs. Create
Can you provide a platform which helps customers explore app collections?
7. Less interaction with technology
Can you provide enough information on the watch so the customer doesn’t have to check other devices?
Francis was an integral part of the Service design and Innovation team at Isobar Budapest, where we have worked together, and he was my favorite neighbor at our desk. He has deep understanding of both service an UX design, with great personal skills for bringing the user-centered perspective to the decision makers' table. He is eager to share his knowledge and keen on learning from others. He has a bright, open and balanced personality that has always put an ease on our work even when we were under pressure. I think every work place needs a colleague like him.
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When we worked together I liked that he was always able to show another angle, a new perspective challenging and improving what we were working on. He was always open for feedback and reflection, and he was really managing his professional progression. He is a multifunctional interaction designer and transformation consultant who is ready to learn incredibly fast and act as a service designer, UX designer, researcher or facilitator.
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